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New Discoverer S/T MAXX and A/T3 options boost Cooper 4x4 at Kings Road Tyres

Cooper Tires, the leading US 4x4 and SUV tyre ma ..

Cooper Tires, the leading US 4x4 and SUV tyre manufacturer, has added to its line-up with the recent introduction of two new options in its popular Discoverer range; the Discoverer S/T MAXX and Discoverer A/T3.

Cooper has worked closely with Kings Road Tyres, its appointed distribution partner, for more than 10 years and Tim Bader, KRT’s purchasing and marketing manager, says the new options are set to make a big impact in the trade:
“Cooper is a well-respected manufacturer in the 4x4 and SUV sector and the new Discoverer S/T MAXX and Discoverer A/T3 patterns will create a real buzz among stockists and end users. These tyres have already proven their qualities under extreme conditions, with the S/T MAXX competing in this year’s Dakar Rally which takes in 9,000 kms of the toughest terrain on the planet.”

KRT will be adding to its customer support programme for Cooper stockists with the introduction of a dedicated dealer locator website. When launched this summer the site will allow end users to pinpoint their nearest Cooper dealer, helping to build the dealer-customer relationship.

The new Discoverer S/T MAXX replaces the successful Discoverer S/T. Cooper’s proven, class-leading ArmorTek3 construction gives the new tyre strong durability by delivering strength to the sidewall and tread area. A uniquely-angled ply construction helps to absorb and disperse impact forces that could otherwise cause damage when travelling in harsh off-road conditions.
The large tread area provides superior grip and the alternating rib pattern also helps with the discharge of loose stones. The design allows for the fitment of studs for extreme icy conditions. The Discoverer S/T MAXX’s design also provides good ride quality on the road, delivering comfort and confidence in equal measure.It is available in 8 sizes ranging from 16 to 18 inch rim diameters.

The second new tyre, Discoverer A/T3, is a direct replacement for the Discoverer ATR. The A/T3 uses a balanced combination of technology, compounding and design to produce a tyre that provides confident all terrain performance. Its silica tread compound increases treadwear, improves wet traction and helps resist cutting and chipping. The modern tread design significantly improves off road traction without sacrificing highway performance. The A/T3 is available in 30 SUV sizes and 32 light truck sizes ranging from 15 to 20 inch rim diameters.

“4x4 dealers also like the fact that Cooper produces a complete range of products that cover specialist ranges of tyres for heavy-duty off-roading through to top-end Sports Utility Vehicle applications, where the emphasis is more on ride comfort and on-road performance,” says Tim Bader. Examples of this are the popular Cooper Zeon 4XS for high performance SUVs and the Zeon XST-A for mid-range SUV fitments, both available from KRT.

Cooper’s pedigree as one of the leading 4x4 and sports tyre manufacturers has been underlined by its three-year partnership with the annual Rallyday event held at Castle Combe Circuit, starting from 2012. Cooper Tire is the headline sponsor of the 4x4 Rally Raid area, with a dedicated mixed surface 4x4 stage, complete with challenge truck demonstrations and top-spec 4x4 machinery in action. Among the highlights will be a fleet of Qt Wildcats. White-knuckle passenger rides will be available in these powerful machines, with all proceeds going to the Race2Recovery charity, a project run by injured servicemen who are aiming to conquer the 2013 Dakar rally.

The full Cooper 4x4 and SUV range is available from KRT’s national distribution network with a 24-48 hour delivery service on most products.

40 years’ service for Barry at Kings Road Tyres

Kings Road Tyres’ group credit control manager, ..

Testimonials

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Welcome to Kings Road Tyres

Kings Road Tyres is among the largest and most successful wholesale distributors of tyres in the UK. With an outstanding track record stretching back 40 years, we now employ more than 200 members of staff across our national network of eight warehousing and logistics centres.

Great service and availability are the keys to our success. With more than £10 million worth of tyres in stock we can supply the vast majority of customer orders direct from the warehouse.

And by operating our own delivery fleet we move tyres quickly, with a 24 or 48 hour service covering the whole of the UK and Ireland. Many city-based customers receive same day delivery.

We pride ourselves on the knowledge and expertise of our staff, who use the latest IT and software programs to provide pricing and stock availability information on demand.

Our sophisticated ordering system also allows customers direct online access to our full stock range, where they can select tread patterns and check product availability at the click of a mouse.

KRT supply products for all market sectors and applications and enjoy exclusive and officially appointed status with some of the world’s best-known tyre producers

Our Truck & Bus range includes premium brands such as Bridgestone, Continental and Pirelli, with Firestone and Matador in the mid-range sector and the popular Aeolus and Antyre ranges completing the line-up.

For the passenger car market we distribute all major brands as well as Tigar, Firestone and Firenza. We are the official appointed wholesaler for the high quality Cooper 4x4 and SUV ranges.

For agricultural and industrial customers KRT is the exclusive distributor for Bridgestone, Taurus, Farmking, Jetire and Wanda. We are also appointed wholesale distributors for Michelin, Trelleborg, Kleber and Firestone.

OTR (off the road) tyres are available in all brands and we supply high volume radial and implement tyres. Completing the offer is our own Kingstone private brand of tyres and tubes for construction, OTR and industrial applications, produced in Europe and Asia.

KRT has a simple trading philosophy; we offer customers the best range of tyres, the most competitive prices and excellent service. Put us to the test, we guarantee you will not be disappointed.

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